It’s Magazines Jim But Not As We Know It!
Friday, January 22nd, 2010
T-Post (The First Magazine You Can Wear) latest issue blurs further the lines between the real and the digital world, designed by MARC STROMBERG, - T-Shirt Issue 51 - HIGHER EDUCATION - is a take on education, it's meaning and it's worth (Social Commentary in a NONE BS way) , not only is it a decent read the design is top class, but what makes it special is the Augmented Reality (AR - the latest toy in the digital marketers arsenal).
I won't bore you with tech specs and pro's and con's of AR in general let's just say it's an interesting debate and is providing some sweet creatives at the moment, any how check out the AR on this T- Magazine
T-Post (based in Sweden) have been going a while and at Seventeen Euros around fifteen quid ever six weeks for a pretty sweet T-shirt with added context I'm tempted to sign up.... check the back catalog if your still un-sure of the design creditably behind the concept.
This is really inspired stuff how long will it be until we see a clever advertiser doing a similar thing.
Musing Done