The Archives of A Newman
I like to tag stuff so here's all my musings with the tag ‘Future’...
Lovely & very useful presentation from Dan Calladine ( Head of Media Futures at Aegis Media) - also check out his blog at digital-examples.blogspot.com - some really useful and inspiring creatives documented for your viewing advertising pleasure.
Musing Done
Well .. I am but I'm watching the Ryder cup on Sky Sports ( Which I don't have at home)
What a week a busy week for myself.. it would seem as if many in my office are counting down till next week I can't say more as this is open and well I don't want to do anything that might put my future employment at risk..
But apart from the redundancies of which I might be one , the new energy that exists in radio at the moment is a positive thing, some might cry and winch at losing those old heritage names which they grew up / old with but in a world of Facebook, Bebo, Myspace, The BBC and alike you have to compete on a semi national basis you need your audience at one end of the country to relate to that at the other end.
Some might slate me for typing my thoughts but still.. I believe that networking , growing stronger national brands and giving our audience a better service in all areas online / dab / on air will with time help place radio in good stead for the future.
I type this post from Group wise, as next week I shall be using outlook express, I think in hindsight although I've sworn at it many a time I shall miss Group wise and it's little quirks.. RIP Group wise you shall me missed.
Musing done.