Can Of Pop

If you want viral spread why not team up with an already well establish band, who’s also out to push their new single, double win for Umbro & Kasabian.

Nicely shot too, with obvious player tunnel / dressing room connotations within the imagery and subcontext

Nice tag line too = “Tailored by England”

I think this is a nice piece of buzz marketing before the “Official launch of the product at some point today (Tuesday 9th Feb 2010)”

Let’s just hope England lives up to the rep behind that shirt, looking forward to seeing the online creative over the next few weeks.

Musing done.

T-Post (The First Magazine You Can Wear) latest issue blurs further the lines between the real and the digital world, designed by MARC STROMBERG, - T-Shirt Issue 51 - HIGHER EDUCATION - is a take on education, it's meaning and it's worth (Social Commentary in a NONE BS way) , not only is it a decent read the design is top class, but what makes it special is the Augmented Reality (AR - the latest toy in the digital marketers arsenal).

I won't bore you with tech specs and pro's and con's of AR in general let's just say it's an interesting debate and is providing some sweet creatives at the moment, any how check out the AR on this T- Magazine

T-Post (based in Sweden) have been going a while and at Seventeen Euros around fifteen quid ever six weeks for a pretty sweet T-shirt with added context I'm tempted to sign up.... check the back catalog if your still un-sure of the design creditably behind the concept.

This is really inspired stuff how long will it be until we see a clever advertiser doing a similar thing.

Musing Done

Lovely & very useful presentation from Dan Calladine ( Head of Media Futures at Aegis Media) - also check out his blog at digital-examples.blogspot.com - some really useful and inspiring creatives documented for your viewing advertising pleasure.

Musing Done