Brave Moves: City of Melbourne Identity – Birmingham Take Note
Love the work done on this re-brand by the guys over at Landor Associates, Sydney .I think any city which is prepared to do something radical deserves a massive thumbs up.
Old Branding
New Branding
It's not just a brand, It's something which screams that this city (Melbourne) is moving forward, innovative, original, creative, massive plus points for growing it's creative industries & increasing tourism.
Now if only we (as designers) could convince Birmingham UK to ditch their awful fugly Council logo
Or at least fully adopt the B logo (below), it's not great but it's still an improvement on the current blue red monstrosity (above) which is around 20 yrs old - (if anyone knows the history of the logo please do comment)
I'm not the first to suggest that Birmingham City Council could do with a re-brand even the words of Mr Wolff - Wolff Olins seem to have fallen on deaf councilors ears.
Michael Wolff, co-founder of brand agency Wolff Olins, described the "b in Birmingham" logo as "like a bus stop without the details of the bus service".
His comments made in the Birmingham Post Oct 29 2007 (reported by Joanna Geary) still ring true almost two years later.
The thing that frustrates me ( especially as i'm a Birmingham boy originally) is the lack of innovation regarding it's branding and marketing in a city which as Micheal Wolff declares is "pregnant with creative talent".
Birmingham I feel needs to take a note from Melbourne and do something brave with it's Identity.. throw out the politics and employ a creative midwife ( some one like Peter Saville to deliver the baby which long past term.
More can be found here on the Melbourne identity via the Landor Associates Tumblr
Tags: Birmingham, Brave, City Rebrand, Identity, Logo, Melbourne, Micheal Wolff