Banned – Fake Guinness Ad
The viral video which cost $320 to produce.. that's cheap for DIAGEO.. who's is used to spending a few million, involved two different male hands taking the drink, which is precariously balanced on the small of the woman’s back, before another woman reaches up and grabs it, the strap line reads.. share with one or two.. made for sharing.
The producer known as DESchatz (Not Real name) is quoted as making the following statement.
It really isn't real. I shot the ad with no intention of sending it to Guinness because of the content. IT was meant to either make people laugh or get really disgusted. I rather people felt the former because that's why it was made. Just for fun.
Oh and it only cost $320 for the ad. My equipment, 300 for the actress, and the rest for food and a six pack of Guinness
- Link to a live version (Dutch Site)
http://www.dumpert.nl/mediabase/190531/47942b87/liefde_is.html
DIAGEO demanded quite quickly that youTube removed the video, which it would seem it has done now.
Although the ad is dead on youTube on this hasn't stopped the mirror sites seeding the content,thousands if not million of eyes have seen the creative.
Some would said it's detrimental to it's brand (Guinness) but in a marketplace such as the web, striking out amongst the thousands of viral videos created every week is difficult esp in the UK, and after all
DIAGEO issued statement "Guinness is in no way associated with this video, and approached YouTube to have it removed. We are proud of our brands, and our commitment to responsible marketing, and this is not how we want our brand portrayed"
Even so, If I was DIAGEO's creative agency I would hire the guy (nothing has got office workers talking about Guinness so much this summer) plus he's budgeting skills seem suburb.
There's no such thing as bad publicity or so it would seem.
Musing Done
Tags: Branding, Fake Guiness Ad, Group Sex, Sex