If you want viral spread why not team up with an already well establish band, who’s also out to push their new single, double win for Umbro & Kasabian.
Nicely shot too, with obvious player tunnel / dressing room connotations within the imagery and subcontext
Nice tag line too = “Tailored by England”
I think this is a nice piece of buzz marketing before the “Official launch of the product at some point today (Tuesday 9th Feb 2010)”
Let’s just hope England lives up to the rep behind that shirt, looking forward to seeing the online creative over the next few weeks.
Couple of Spotify lists for your listening pleasure.
I've opened these up for everyone to add, delete and modify, the idea is that you add any tracks that help you and which you think would benifit your fellow creatives / developers etc.
It would be interesting to see what tunes get you guys going on a cold winters night.
T-Post (The First Magazine You Can Wear) latest issue blurs further the lines between the real and the digital world, designed by MARC STROMBERG, - T-Shirt Issue 51 - HIGHER EDUCATION - is a take on education, it's meaning and it's worth (Social Commentary in a NONE BS way) , not only is it a decent read the design is top class, but what makes it special is the Augmented Reality (AR - the latest toy in the digital marketers arsenal).
I won't bore you with tech specs and pro's and con's of AR in general let's just say it's an interesting debate and is providing some sweet creatives at the moment, any how check out the AR on this T- Magazine
T-Post (based in Sweden) have been going a while and at Seventeen Euros around fifteen quid ever six weeks for a pretty sweet T-shirt with added context I'm tempted to sign up.... check the back catalog if your still un-sure of the design creditably behind the concept.
This is really inspired stuff how long will it be until we see a clever advertiser doing a similar thing.
